Design Brief
My goal with this bag was to incorporate all the functions of a tactical bag while maintaining a distilled tactical aesthetic
I was tasked with designing a backpack geared towards law enforcement use with everyday civilian use in mind as well. It needed hit a $150 MSRP price point and include the following design features:
-A concealed carry pocket
-A lined media/sunglasses pocket
-A front pocket to accommodate admin organization
-A padded laptop sleeve for up to a 15" laptop
-A hydration sleeve
Ideation
Concepts
Final Product
Concealed Carry Pocket
Internal Storage
Hidden Molle Panel
Water bottle pocket
Admin pouch add on
Outdoor Research Marketing Images